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Background:
Nearly 2/3 of the population depends on Agriculture in the State
of Gujarat. Contribution of Agriculture sector to the state’s
domestic product is significant.
Possibilities with regard to value addition, processing as well
as small enterprises as an extension of basic farming are immense.
If this is ensured the income of the farmers would increase manifolds.
Food processing sector is a very interesting option with regard
to value addition processing and diversification for the farm sector.
A variety of schemes and plans are already implemented by the Government.
However, it has been seen that most schemes and programes are more
relevant to organized large medium organizations and therefore there
exists a niche possibility of launching focused agri-business development
programmes for small, micro and cottage enterprises. Also such ventures
have a potential of addressing large number of beneficiaries and
especially farmers.
When nearly 30 % of Horticulture produce are wasted every year for
want of adequate storage, post harvest and transport infrastructure,
such interventions would help harness potential of Horticulture
sector. Similarly, the concept can be applied to cereals, pulses,
oilseeds and variety of other options.
This programme is designed to provide persons involved in agricultural
and rural development, an opportunity to realize and understand
Agri-Business as an enterprise option. This programme will also
help in developing a cadre of professionals for Agri Business and
Food Processing.
Duration: June 7 to September 20, 2008 (15 Saturdays )
5.00 to 8.30 p.m.
Programme Coverage:
Day-1
-
Introduction and Warming up
-
Benchmarking test to examine participants profile.
-
To obtain data with regard to monitoring indicators and impact
areas.
-
Understanding the programme and outcomes
-
Understanding Agripreneurship and Relevance of farmgate ventures
-
Exposure to macro and micro socio-economic parameters.
-
Impacts of globalization, liberalization and competitiveness to
business in general and agriculture and agri-business in particular.
-
Need to be market driven and business driven.
-
Meaningful interventions towards efficiency, productivity and
understanding value addition, processing, Diversification and
market linkages.
Day-2
-
Understanding Farm sector, non-farm sector based local resources,
skills, competence and available infrastructure.
-
Understanding local, cultural, social, financial, climatological
and other parameters.
-
Identification and defining direction of venture in terms of lateral,
horizontal, vertical, backward integration or diversification.
-
Understanding SWOT analysis and Identification of possible venture
opportunities.
-
Discussing various specific ventures from the profiles prepared.
-
Identification of specific proposals with regard to various options
at primary, secondary or tertiary levels pertaining to simple
grading and packing without changing form, or processing and production,
value addition, diversification etc.
Day-3
-
General Management – vision, mission, objective, strategy,
planning, organisation, implementation, control, feedback.
-
Marketing Management – Definition of marketing, partnership
and relationship with customer, market research, survey and demand
forecasting , marketing information system, market segmentation,
key result area, unique selling proposition, consumer behaviour,
sales and distribution, packaging, pricing, promotion, place and
product, credit policies, market skiming and penetration.
Day-4
-
Financial Management – Accounting and Costing. Monitoring
indicators and monitoring methodology. Understanding fixed cost,
variable cost, depreciation, net present value, break even point
and other financial concepts. Preparation profitability statements
and cash flow.
Day-5
-
Human Resource Management Issues in HR in Agri Business Environment
Day-6
-
How to Prepare a Business Plan – Project Report
Day-7
- Aspect
of Growing
Soil Preparation; Fertigation; Irrigation; Pest & Disease
Management; Bush-Crop Management; Pre harvest; Post Harvest; Farm
Machinery - Cold Chain
Day-8
-
Value addition in Agri Business Processing without change in firm
intermediate products through processing Finished products
Day-9
-
Sectoral Study; Oil Seeds; Medicinal Plants; Aeromatic Plants;
Food Processing; Contract; Farming
Day-10
-
Corporate – Rural Lineage Agri Business and Rural Development
Agri Extension; Agri Engineering, Sectoral Studies and Technologies;
Computerisation in Agriculture
Day-11&12
- Visit
to AgricultureUniversity and School
Day-13
-
Guest Lecture- NABARD/Bank of Baroda- Financial Institutions (Financing
for Agriculture and Agri Enterprises); Contract forming; Microfinance.
Day-14
-
Guest Lecture- GAIC Officials- Government support and Incentives
Day-15
-
Government Policies Best Practices – Case Studies and Presentations
The programme will be conducted by participative method and shall
encourage discussion where faculty shall be facilitator.
Batch
size would be 40 participants. Handbook for the participants shall
be provided. Case studies and role plays shall be conducted.
Faculty: A team of expert faculty will conduct the programme.
Co-ordinator: Mr. Amit Vasavada
Fees: Rs.7000/- per participant. Fee includes course fee
and refreshment. The cheque may please be drawn in the name of ‘Ahmedabad
Management Association’.
Registration
:
Please send your registration along with participation fee to:
Executive Director,
Ahmedabad Management Association,
ATIRA Campus,
Ahmedabad 380 015.
Ph: 26308601 Fax: 26305692
E-mail:
amaahd@gmail.com
About
the Centre
Jehangir Cama–AMA Centre for Agriculture and Farm
Management was set-up in AMA in 2007 with a view to encourage
and develop a cadre of professional in the area of Agriculture and
Farm Management. It is also proposed that the Centre would encourage
and develop entrepreneurs in the area of Agriculture which is the
prime sector in development.
The Centre has been involved in organizing short-term development
programmes in soft skills and different management functions relevant
to Agriculture and farm management. The centre would also organize
forum and discussion meetings on various aspects on agriculture
production, process and marketing.
About
AMA
Ahmedabad Management Association (AMA) is a society and charitable
trust established to promote exchange of ideas, knowledge and experience
in the principles and practice of management.
AMA today commands the highest respect and recognition from all
quarters – be it Business, Professions, Industry, Government
or Academics. And this, not only in Ahmedabad or Gujarat, but all
over India. From a handful of members in 1956, our family today
has around 400 Institutional Members and over 2000 Individual Members.
They are people who come together on this forum, for exchange of
ideas, information and experiences that enrich their managerial
skills and competence.
For
Registration Forms Click
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