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Introduction to Service Marketing

Service providers have to identify the characteristics of service that differentiate them from tangible goods. They must strive to maintain very high service-quality and deliver their offerings with accuracy and speed at affordable prices.
B. N. Dastoor
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Sales price: 70.00 INR

Mr Dastoor has, in a language that is easy to understand, explained in this book, the nature and importance of service, identified its characteristics and explained how to deliver exceptional service quality. Service providers would find this excellent book very useful.

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