Zydus-Cadila Healthcare-AMA Centre for Marketing Management
Diploma in Marketing Management

This is one of the well-received programmes of AMA. The programme is targeted at experienced managers in the marketing field as well as fresh graduates intending to enter this field, equipping them with the latest and advanced marketing tools & techniques to help them perform efficiently in the emerging competitive markets.

Date of Commencement Monday 19th July 2010

Qualification: Degree. Candidates who have successfully completed 3 years Diploma Programme after Higher Secondary education can also apply.

 

Fees: Rs.14,500/- (Service Tax Inclusive).

 

Class Days & Timings: Monday / Tuesday /Wednesday 7.00 to 8.30 p.m.

 

Participants: The programme is aimed at participants with a degree or diploma and two years experience. A reasonable command over spoken and written English is essential.

 

Duration: Six Months

 

Course Coverage:

Marketing Environment: Trends in Macro Environment (Demographic, Economic, Technological, Legal and Political); Consumer Behaviour, Segmentation and Targeting: Buyer Behaviour (Cultural, Social, Personal, Psychological), Buying Process, Stages of Buying, Demand Measurement and Forecasting; Competition: Industry Concepts, Market Concepts, Competition Reaction Pattern, Balancing Customer and Competitor; Product Decisions: Product Differentiation, Positioning, Communication, Developing New Products, Consumer Adoption Process, Life Cycle Strategies; Pricing Decisions: Setting the Price, Adapting the Price, Responding to Price Change;Promotion: Advertising Objective, Public Relations, Sales Promotion; Distribution: Channels, Channel Design, Channel Management, Channel Cooperation, Conflict Competition; Marketing Law and Contemporary Issues in Marketing; Project Work

For Application & Prospectus (Rs.300) and details

Please contact:
Ahmedabad Management Association
ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015.
Phone: 26308601, 32512847; Fax: 26305692
E-mail: ama@amaindia.org Website: www.amaindia.org