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AMA-NGO-India

B-Advertising Branding and Communication

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What holds us back? Communication In Organization describes the barriers to effective communication, importance of different channels through non-verbal communication, functioning of formal and informal communication networks and many more. This work is helpful in every way for the people in different organizations and at different levels.

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Organization needs to take care of the four major expectations of customers that are: Accuracy, Availability, Partnership and Advice to delight the customers. This book reveals the innovative ways to involve leading customers in all the aspects of development. This work is helpful for the market leaders who can transfer their enthusiasm to the opinion seekers.

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CUSTOMER DELIGHT

The Business Mantra for the 21st Century

Product details

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Marketing Tid Bits is a crisp handy book loaded with examples from Corporate world, so as to keep the readers invovled. It is Precise and self explanatory. It teaches art of Understanding today's Market.

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Marketing Tid Bits

Capsulated insight into Marketing...

Product details

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There are Number of Myths regarding the advertising & Media Industry prevailing in the minds of young aspirants. It is presumed that it is an industry filled with babes and booze, you find people with ponytails and tattoos, people moving around with cameras and shooting model celebrirties. whereas nothing such actually prevails. This Handbook will emphasose on the correct and practical ingredients required beside basic qualification. It will give an overview of marketing communication not only from private sector but also from govt sector like defence

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Get Set Go

Handbook for Young Aspirants to the...

Product details

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The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. There's more complexity to each area. The book simplifies such complex subjects like aspects marketing and selling of advertising, sales promotion and public relation. In this book, Mr B N Dastoor introduces the reader to the exciting and complicated world of managing mass communication in a language that is both easy and enjoyable.

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