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AMA-NGO-India

B-General Management

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The book Purely Prahlad is an attempt to collect the important glimpes of Dr. Prahlad's Business Wisdom, Expresses Ahmedabad Management Association's deep gratitude for his salutary contribution in the exciting and dynamic field of Management. 

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Purely Prahalad

Business Wisdom form the Late...

Product details

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“Success is not a destination, it is a journey”. A great work which discusses the seven steps leading to a successful and better life. This book would be an outstanding help for the people in all levels and functions of management field

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This book will serve as a guide for taking firm decisions on questions of ethics at work and in the social sphere. 

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It is a wonderful guideline for voluntary organizations, be they working in any part of the world. Each and every chapter has covered an individual's relevant quality that needs to be effectively useful to the community, especially in this very very demanding 21st century. This book will help every person to become a perfect human being in every phase of life. 

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“The purpose of communication is basically to change the beliefs, feelings and behavior of the receiver.” Author suggests, this book will help them find and learn with ease, what they are looking for and encourage them in the world of management.

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In our century of gross uncertainty, volatility and dynamic stability, where change is the only stable factor, results and only results matter. One must do the right things more than doing things right. One must learn to distinguish between being effective and being efficient.  This book will help the reader to find the right things to do.

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AIM is the tool for managing business, managers, workers and work. This selective piece of project ackanowledges the fact that people are key to management. A great book for Human Resource professionals to get acquaintained about how no single method of management can be effective in case of all people as people are divergent in their own ways and discrete in their own situations. This book highlights the kinds of people and different methods of managing them. 

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After integrated and internal management, this book by Narayana underlines the processing of management ideas for leadership. It highlights the facets of “visionmission- aim-goal” matrix and of this total picture “MANAGEMENT” is only one facet. This work is for people who believe in self improvisation thereby opening the gateways to self realization which is purely pragmatic.

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Business organizations all over can be broadly divided into those that flourish and those that exist more or less like an air-conditioner.  They breathe but do not live. In a language that is effectively simple, the Author provides the reader with practical tips and techniques to create an empowered organization.

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This is the next step following AIM by G. Narayana. Appropriate Internal Management discloses the unintelligible fact that how Inner/Cosmic space is the cement which binds the three bricks of physical, mental and thought space. It illustrates the four aspects of one’s personality as motion is the key element of physical space, emotion is to mental space, vision is to thought space and inspiration is to inner space. This book would be an excellent reading for managers in all levels and functions.

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Management is a complex subject because it is not about rights. It is about commitment, accountability and responsibility. At the end of the day it produces RESULTS. This book will entertain the reader while simplifying complex themes and theories. 

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Japan, the second largest economy of the world, leads the economic development in Asia. To succeed today, it is necessary to take the best out of both the Western and the Japanese styles of managing things. Learning faster than one’s competitors is the only competitive advantage today. This very well-written book by Mr. B. N. Dastoor will help young managers gain useful insights in Japanese practices.

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“There is a difference between power and authority and this difference often breeds political behavior.” This book is a shortened version of Mr. Dastoor’s Gujarati Book SANSTHAONNAN KHELATU RAJKARAN ; it discusses organization politicking. This work would provide valuable survival hints to managers operating in a chaotic world.

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Mr Dastoor has, in a language that is easy to understand, explained in this book, the nature and importance of service, identified its characteristics and explained how to deliver exceptional service quality. Service providers would find this excellent book very useful.

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Introduction to Service Marketing

Service providers have to identify the...

Product details

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Traditional retailing is increasingly being challenged by direct marketing channels that provide home shopping through internet and TV. Traditional retailers must learn to respond to this change in the retail environment. Retailers add value to products and ultimate consumers by serving as a critical link between both. Retailers, as well as trainers, will find this concise book very useful. 

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Introduction to Retail Marketing

Retailing is vital to global economy....

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Decision making is a dynamic process and there are many feedback loops in each of the phases. These loops are caused by problems of timings, disagreements, inability to identify an appropriate alternative or to translate it into effective action, sudden appearance of fresh problems or a new alternative and the like. Decision making, because it is a dynamic process, has both strategic and behavioural implications for organisation hence Managers, Trainers and Students of Management would find this book very useful. 

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Go for Growth is a compilation of self-help prayers, inspiring thoughts, poems, passages, words of wisdom from wise people and famous leaders, published literature etc. This material is helpful to people who need inspiration and motivation and it can guide you to get divine blessings, ignite inner strength and unleash your potential for a better and successful life.

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This book is an improved version of the series of 22 articles that appeared in the School Forum of AMA during 2014-15. The book would help boys and girls in grades 7 to 12 to strengthen their character.

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