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AMA-NGO-India

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Here the author answers the query of How Marketers manage the perception of people. And gives the reason why two more P’s are added to the traditional four in Marketing Mix. This work is prepared for the basic Marketing and Sales course. It is helpful for the students entering into the world of marketing and sales.

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Achieving Excellence and Happiness, are core objectives of one's life, irrespective of gender, position, status, education, knowledge, age, etc.. The Publication will be useful piece of reference to one and all. It is a unique compilation of lecture series from Swami Anubhavanandji on "Managing Life" - Pearls of Eternal Wisdom 

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Managing Life

Achieving Excellence and Happiness

Product details

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It is generally believed that an entrepreneur, a leader, a manager, must learn everything old to do anything new. Leaders attempting to create a learning organization has to learn this art, mostly by trial and error. This book has successfully attempted to simplify a complex subject in this path-breaking book.

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The Foundations of Leadership Excellence is a Compendium of five eassays discussing the foundations upon which leadership excellence is built. Swami Bodhananda with great wisdom and insights analyses five topics such as 'Knowledge ','imagination', Creativity',Optimal Solution' and Total Success'. These Set of five essays is a must read for anyone who is interested in understanding the foundational structure that are essential to build and develop leadership excellence. Each of the essay is a detailed as well as holistic approach to the subject with great clarity and depth. Together the essays point a leading light for self-reflection, daily reference and insightful analysis of challenges. 

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The author has brought to light seven prominent areas related to management and leadership education from the Bhagavad-Gita. Hence, he has also pointed out the types of leaders and teachers exemplifying the characters of Mahabharata, establishing Lord Krishna as the ultimate Guru. This book would be a valuable resource for all the managers who need to be Educators and motivators for the people working with and under them.

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As an entrepreneur, once you decide to carve your own destiny, a host of questions will confront you day after day. You will find right answers in this book. 

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The book Purely Prahlad is an attempt to collect the important glimpes of Dr. Prahlad's Business Wisdom, Expresses Ahmedabad Management Association's deep gratitude for his salutary contribution in the exciting and dynamic field of Management. 

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Purely Prahalad

Business Wisdom form the Late...

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The world of business is full of executives who are strikingly ineffective in spite of having more than adequate knowledge, skills and experience. They fail to convert these resources into desired results, because they are too busy with what is happening within their organisations. They have neither time nor inclination to carefully study what is happening in the world of business. They cannot predict, welcome and manage change which is the only constant in our century of uncertainty. Within the covers of this book, Mr.Dastoor discusses, with his trademark simplicity the traits that are required by the executives to be effective. 

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This book will serve as a guide for taking firm decisions on questions of ethics at work and in the social sphere. 

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It is a wonderful guideline for voluntary organizations, be they working in any part of the world. Each and every chapter has covered an individual's relevant quality that needs to be effectively useful to the community, especially in this very very demanding 21st century. This book will help every person to become a perfect human being in every phase of life. 

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“Success is not a destination, it is a journey”. A great work which discusses the seven steps leading to a successful and better life. This book would be an outstanding help for the people in all levels and functions of management field

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In our century of gross uncertainty, volatility and dynamic stability, where change is the only stable factor, results and only results matter. One must do the right things more than doing things right. One must learn to distinguish between being effective and being efficient.  This book will help the reader to find the right things to do.

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AIM is the tool for managing business, managers, workers and work. This selective piece of project ackanowledges the fact that people are key to management. A great book for Human Resource professionals to get acquaintained about how no single method of management can be effective in case of all people as people are divergent in their own ways and discrete in their own situations. This book highlights the kinds of people and different methods of managing them. 

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“The purpose of communication is basically to change the beliefs, feelings and behavior of the receiver.” Author suggests, this book will help them find and learn with ease, what they are looking for and encourage them in the world of management.

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Business organizations all over can be broadly divided into those that flourish and those that exist more or less like an air-conditioner.  They breathe but do not live. In a language that is effectively simple, the Author provides the reader with practical tips and techniques to create an empowered organization.

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This is the next step following AIM by G. Narayana. Appropriate Internal Management discloses the unintelligible fact that how Inner/Cosmic space is the cement which binds the three bricks of physical, mental and thought space. It illustrates the four aspects of one’s personality as motion is the key element of physical space, emotion is to mental space, vision is to thought space and inspiration is to inner space. This book would be an excellent reading for managers in all levels and functions.

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After integrated and internal management, this book by Narayana underlines the processing of management ideas for leadership. It highlights the facets of “visionmission- aim-goal” matrix and of this total picture “MANAGEMENT” is only one facet. This work is for people who believe in self improvisation thereby opening the gateways to self realization which is purely pragmatic.

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Japan, the second largest economy of the world, leads the economic development in Asia. To succeed today, it is necessary to take the best out of both the Western and the Japanese styles of managing things. Learning faster than one’s competitors is the only competitive advantage today. This very well-written book by Mr. B. N. Dastoor will help young managers gain useful insights in Japanese practices.

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