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AMA-NGO-India

B-New Arrivals

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The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. There's more complexity to each area. The book simplifies such complex subjects like aspects marketing and selling of advertising, sales promotion and public relation. In this book, Mr B N Dastoor introduces the reader to the exciting and complicated world of managing mass communication in a language that is both easy and enjoyable.

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The book provides ready, easy to understand answers to all your critical queries and save your time and money and ensure high quality of research. It answers all possible queries and doubts which may arise in the mind of a researcher for which he has no time to consult big volumes and to approach his research guide who is very hard pressed for time due to variety of calls on his limited time. Self-help is the best help. 

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Doctoral Research -The Way Forward

The book is a self-help book for the...

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Nothing else has as much power to inject strength and courage, instill hope and joy and infuse solace and comfort in your life. Inspirational reading stimulates, motivates and rejuvenates us to achieve greater heights and grants us the vision to lead a more meaningful and fulfilling life. This self-development digest by ‘Inspirations Unlimited’ is a classic and colourful compilation of inspiring poems, parables and points to ponder to cheer and nourish your mind and spirit; and empower your life beyond your wildest imaginations. 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JivanPrerak Chintan Ratno

Inspirational Gems to Empower Your Life...

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Engineering exports, which have been recording a healthy growth, are expected to see a ‘new high’ in the current financial year. EEPC India Chairman has said that the engineering exports may reach US$100 billion in the coming years. The favourable global scenario and success of Indian engineering exports has encouraged Gujarat entrepreneurs and business houses in taking the exports to new heights. This handbook has been prepared to showcase the wide range of opportunities available for Gujarat SMEs to increase exports. 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The ceramic tiles market is highly fragmented due to the presence of well-established players and smaller regional and local players. The global figures for production, consumption and international trade of ceramic tiles has been increasing rapidly at a global level for a number of years.  Ceramic products are moving from just utility space to wellness space. Their usage also has high growth rate. This report provides an overview of the entire international sector and the outlook for the future.

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This book is an improved version of the series of 22 articles that appeared in the School Forum of AMA during 2014-15. The book would help boys and girls in grades 7 to 12 to strengthen their character.

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Shrimad Bhagvad Gita is an unfathomable ocean of wisdom that could be translated into desirable actions. For readers, this book will serve as a Standard Operating Procedure to manage life.

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Thailand maintains an open, market-oriented economy, and encourages foreign direct investment as a means of promoting economic development, employment, and technology transfer. The country continues to welcome investment from all countries and seeks to avoid dependence on any one country as a source of investment. 

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Thailand Business Handbook

Business opportunities in Thailand- the...

Product details

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One of the vital decisions in an organization is to distribute formal authority and responsibility throughout the organizational structure. Delegation is, therefore, an essential managerial skill. It improves self-efficacy, self-confidence and self-leadership of knowledge workers, leads to better decisions and helps create a learning organization. 

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Commercial Negotiations: Tools, Techniques, Strategies, Tactics and Commercial Aspects – comes out with techniques one need to drive a hard bargain into a satisfactory deal without driving people away. This book will improve ones performance as a negotiator, without surrendering. 

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This book deals with Total Quality Person – Attributes of a TQP and the 9 Cs of Excellence viz. Confidence, Communication Skills, Character, Competence, Credibility, Creativity, Co-operation, Cognizance, and Challenge Yourself.

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Procurement by negotiation is the art of arriving at a common understanding through bargaining on the essentials of a contract such as delivery, specifications, price or terms.    

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Traditional retailing is increasingly being challenged by direct marketing channels that provide home shopping through internet and TV. Traditional retailers must learn to respond to this change in the retail environment. Retailers add value to products and ultimate consumers by serving as a critical link between both. Retailers, as well as trainers, will find this concise book very useful. 

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Introduction to Retail Marketing

Retailing is vital to global economy....

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Canada is unusual among developed countries in the importance of the primary sector, with the logging and oil industries being two of Canada's most important. The country also has a sizable manufacturing sector with the automobile industry and aircraft industry being especially important. This, Canada Business Handbook 2017 throws light on the economy, international trade, investment opportunities etc.

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Canada Business Handbook 2017

Canada has a market economic system in...

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To set your goal, you will need to set of Do’s and Don’ts to propel and guide you. This book has a great potential to transform your life and accelerate your journey to your dream destination. 

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Ranked as no. 1 Doing Business states in India, Gujarat is leading many businesses. This book focuses on all those areas of business which have a plenty of opportunities of export – import; hence many foreign trades can be developed. The central theme of the book is major sectors and their winning features in terms of how foreign trade is advantageous for Gujarat.

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Gujarat Advantages in Foreign Trade

Gujarat is famous for its business...

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