SUMMARY
In international B2B markets, selling a product is no longer enough. Buyers increasingly look for credibility, consistency, differentiation, quality, and a reliable business partner. Indian exporters can move beyond price-based competition by building a strong B2B brand that creates trust and long-term customer relationships. This session explores how exporters can develop, position, communicate, and strengthen their brands in global markets.

CONTENTS

• Understanding B2B and B2C Exports
• Creating a Strong International Brand Positioning
• Product Presentation, Packaging, Communication & Digital Presence
• From First Order to Long-Term International Customer Relationships
• Q&A Session

FOR WHOM
Entrepreneurs, Exporters, MSMEs, Manufacturers, Start-up Founders, Export Managers, Marketing Professionals, Business Development Professionals

Programme Date: September 23, 2026

Time: 2.00 PM to 5.00 PM

Fees (Incl. 18% GST): INR 500

Faculty: Ms. Nehal Tanna is Founder & Director at Tanimex International, International Business Expert & Consultant, PGDM and Alumni of World Trade Institute (Mumbai)