Course Overview

The Advanced Certificate Program in Business Management is a comprehensive 10-week program designed to equip participants with a robust foundation in core business disciplines. Through a mix of lectures, real-world case discussions, interactive simulations, and team-based activities, the program offers deep insights into managing people, markets, finance, policy, and technology. It is ideal for professionals looking to upskill or transition into strategic business roles across industries.

Program Description

In a rapidly evolving business landscape, managers must go beyond functional knowledge to master strategic, data-driven, and people-centric decision-making. This comprehensive program is designed to equip professionals and aspiring leaders with cross-functional expertise in Human Resources, Marketing, Finance, Economics, Quality Management, Market Research, and Emerging Technologies.

Through a blend of theoretical grounding and experiential learning, the program fosters a multidisciplinary perspective, enabling participants to address complex challenges with agility and foresight. Each module integrates real-world case studies, interactive tasks, simulations, and group projects to ensure application-oriented learning. Whether it’s decoding financial statements, mapping a customer journey, analyzing market data, or designing a digital transformation strategy – participants will actively engage with practical scenarios that mirror contemporary business demands.

The curriculum is curated to reflect the latest industry trends, regulatory contexts, and technology shifts, preparing learners to not only adapt to change – but to lead it.

What You Will Gain

• Strategic Mindset: Understand how core business functions intersect and contribute to sustainable growth and innovation.
• Decision-Making Skills: Gain practical tools in budgeting, investment planning, market research, and data interpretation to support sound business decisions.
• People Leadership: Learn to design cultures, lead agile teams, manage conflicts, and foster inclusive, engaging workplaces.
• Market & Customer Insight: Develop the ability to segment audiences, position brands, and leverage research to guide marketing and product strategies.
• Financial Acumen: Master essential financial concepts such as profitability, cash flow, cost analysis, and investment planning – without heavy jargon.
• Operational Excellence: Build a deep understanding of quality systems, accountability structures, and how process improvements drive performance.
• Tech Readiness: Stay ahead with working knowledge of AI, IoT, Blockchain, cybersecurity, cloud platforms, and ESG-aligned tech applications.
• Integrated Perspective: Learn to evaluate decisions not in silos, but with a 360-degree understanding of how they affect people, profits, processes, and platforms.

Course Structure: Please refer to the brochure for the detailed course structure.

Pedagogy: The faculty members will adopt an interactive teaching approach, incorporating lectures, PowerPoint presentations, case studies, and participant-led presentations.

Mode of Delivery: (On-Campus and Live Virtual Classes for Outstation Participants). This specially curated program is delivered through classroom-based learning, and a minimum of 75% attendance is mandatory to be eligible for the certificate. Online access is provided only to outstation participants.

Duration: 10 Weeks

Program Starts: Friday, August 7, 2026
Timing: 7:30 AM to 9:00 AM (Morning)
Days: Every Friday and Saturday

Venue: Ahmedabad Management Association, Vastrapur, Ahmedabad

Faculty: The course will be delivered by expert faculty members from industry and academia.

Who Should Attend

This program is tailored for a diverse group of participants, including aspiring managers, young professionals, start-up founders, mid-level executives, and graduate or postgraduate students from various disciplines – each aiming to develop strong business competencies and apply managerial thinking to real-world challenges.

Admission Procedure

• Complete and submit the application form
• Confirm your seat by making the fee payment

Program Fee: INR 8,000/- + 18% GST
(Please note: Fees once paid are non-refundable under any circumstances)

Certification: Upon successful completion of the program, participants will receive a certification from AMA.

Library Facility

The AMA Library offers an extensive collection of over 18,500 plus books, 95 journals and magazines and nearly 11,000 Newspaper clippings on various management-related subjects. AMA subscribes to 14 newspapers and maintains newspaper clippings on 115 subjects. A special corner of the Library is dedicated to International Business, which includes trade directories, databases, books and articles. Reference books, directories, and e-magazines are also offered to the users and members. The Knowledge Resource Centre at the Library provides updated industry data, economic indicators, foreign trade updates and other such information to Diploma students, researchers and faculty members. The Library is also well-equipped with computer systems comprising of updated software and provides global connectivity through internet facilities. Participants may access the library free of cost. However, those wishing to borrow books must pay a refundable caution deposit of ₹1,000/-. Upon receipt of the deposit, a Library Card will be issued, allowing participants to borrow two books for up to one month.

Library Timings:

• Monday to Saturday: 10:00 AM – 8:00 PM
• Sunday: 10:00 AM – 4:00 PM

Contact Details:

Ahmedabad Management Association,
ATIRA Campus, Dr. Vikram Sarabhai Marg,
Ahmedabad 380 015, Phone: 079-26308601-06
Mobile: 8799552629
E-mail: ama@amaindia.org
Website: www.amaindia.org