Digital marketing provides an opportunity to all business to get connect and establish transactional relationships like never before. As compared to traditional approaches to find and interact with potential customers through trade exhibitions, business visits, buying houses or agents, the digital marketing approaches have proven to be a cost-effective and more efficient marketing channel. Thus, digital marketing bridges the gap between big and small enterprises as everyone can avail digital marketing tools. The aim of the program is to understand the relevance and scope of digital marketing for exporters.

FOR WHOM:

• Existing business owners (Export & Import)
• Employees working in international marketing
• Aspirants who wants to get in to international business
• Entrepreneurs

CONTENTS:

• Meaning of Digital Media Marketing
• Benefits of DMM
• Data of Internet users
• Why MSMEs should use Digital media Marketing
• 360 degree of DMM strategies
• Tools : Website, SEO, Content marketing, video marketing, Social media marketing, Ecommerce, LinkedIn marketing, blogs & google AdWords
• Case study of successful SEO marketing

DATE & TIME : Saturday, February 28, 2026 – 2.00 PM to 5.00 PM

PROGRAMME FEE : Rs.500/- (including 18% GST)

FACULTY : Dr. Avani Agrawal holds an MBA in International Business and PhD in Management. She has 12+ years of experience in Industry and academia. She has worked with International Business of Metal, FMCG Industry and has been actively teaching at various Universities in undergraduate and post-graduate programs.