Program Venue :
ODHAV INDUSTRIES ASSOCIATION
H-31 to 34 & H-53, Opp. ESI Hospital, Nr. Chotalal’s Chawl,
G.I.D.C. Estate, Odhav, Ahmedabad – 382 415.

SUMMARY
Africa’s engineering import market is booming, and Indian exporters have a historic opportunity. With India-Africa trade crossing $100 billion and engineering exports reaching a record $122 billion in FY 2025-26, the question is no longer whether to export, but how to win.

Chinese competitors dominate on price, but they lose on after-sales support, training, and lifecycle services. This is where Gujarat’s engineering exporters can create an unbeatable edge. This is a focused training session designed to help you counter the Chinese threat by combining product exports with high-value services — from EPC solar + O&M contracts to transformer sales + repair & rehabilitation services and machinery + training + spare parts bundles.

This workshop will equip you with the practical knowledge, compliance frameworks, and market intelligence needed to capitalize on these opportunities and position your engineering exports for sustained growth in two of the world’s most demanding markets.

You will learn:

• Proven product-service bundling combinations that work in African markets
• How to structure tiered bundles (Basic, Standard, Premium) to maximize margins
• Payment terms, service contracts, and local partnership models that reduce buyer risk
• Real case studies from Indian exporters who’ve successfully bundled in Africa

Don’t just export products — export complete solutions and turn service bundling into your competitive advantage.

FOR WHOM
Industries, MSME, Entrepreneurs, Export Managers, Marketing Managers, Traders and Exporters

Programme Date: September 17, 2026

Time: 3.00 PM to 6.00 PM

Fees (Incl. 18% GST): INR 500

Faculty: Mr. Suhayl Abidi Research Advisor, GoG-AMA Centre of International Trade and Editor, Foreign Trade Update