SUMMARY

Are you pricing your exports based on your cost—or
based on what the international market is willing to pay?
Many exporters calculate: Cost + Margin = Export Price

But international buyers don’t buy based on your cost. They compare your price, competitors, quality, specifications, country of origin, service, delivery and overall value.

This practical workshop will help exporters understand how international markets influence pricing and how to
develop a competitive yet profitable price strategy. Participants will learn how to research market prices, benchmark competitors, understand buyer price expectations, identify their product’s value position, develop pricing strategies for different markets and negotiate without unnecessarily sacrificing margins.

CONTENTS

• Understanding International Market Pricing
• How to Discover the Market Price
• Understanding Your International Buyer
• Competitor Benchmarking & Price Positioning
• Understanding What the Buyer Is Willing to Pay
• Choosing the Right Pricing Strategy
• When the Buyer Says “Your Price Is Too High
• Negotiating Without Giving Away Margin

FOR WHOM
Export Managers, Marketing Managers, Business Owners, Traders and Exporters, Faculties and Management Students

Programme Date: October 10, 2026

Time: 2.00 PM to 5.00 PM

Fees (Incl. 18% GST): INR 500

Faculty: Mr. Chetan Bhojani