SUMMARY
In international markets, buyers don’t just purchase products but they buy trust, consistency, and brand value. Many small exporters remain stuck as commodity suppliers due to lack of branding. This session breaks down how even small exporters can position themselves as global brands through strategic differentiation, storytelling, and consistent market presence

CONTENTS

1. Difference Between Product Selling vs Brand Building
2. Identifying Unique Value Proposition (USP) for Global Markets
3. Packaging, Positioning & Perception in International Trade
4. Importance of Digital Presence
5. Case study

FOR WHOM
Entrepreneurs, Exporters, MSMEs, Start-up Founders, Export Managers, Marketing Professionals, Students aspiring for careers in International Business

Programme Date: July 9, 2026

Time: 2.00 PM to 5.00 PM

Fees (Incl. 18% GST): INR 500

Faculty: Ms. Nehal Tanna is Founder & Director at Tanimex International, International Business Expert & Consultant, PGDM and Alumni of World Trade Institute (Mumbai)