SUMMARY

Global Export dynamics highlight a high turnover among exporters. According to data from the World Bank, on average 57% of new exporters exit the international market within their first year. Entering international markets requires more than just offering a good product – it begins with understanding who your ideal customers are across borders. Identifying the right target audience helps businesses focus their efforts on markets with real potential, align their offerings with buyer needs, and create strategies that resonate globally. By exploring suitable markets, recognizing buyer groups, and assessing demand patterns, exporters can build a strong foundation for sustainable growth and successful global expansion.

CONTENT

• Exploring Potential Export Markets
• Identifying Broad Buyer Categories
• Shortlisting Suitable Regions or Countries
• Assessing Overall Market Demand Levels
• Understanding General Buyer Characteristics
• Identifying the Right Fit Buyers
• Selecting the Most Viable Target Segment
• Case Studies and Examples

FOR WHOM

Business Owners, Exporters, International Business Managers, Export Managers & Executives, Management Students & Faculties

DATE & TIME : Saturday, December 13, 2025 | 10.00 AM to 1.00 PM

PROGRAMME FEE : Rs. 500/- (including 18% GST) (Lunch included)

FACULTY : Mr. Chetan Bhojani is Founder & CEO of Add Value Consultants, and a Global Business Management Expert with more than 26 years of experience. He is a regular Speaker on International Business and Global Business Management Practices.