ONLINE PROGRAMME

SUMMARY
In today’s competitive export market, understanding buyer personas is crucial for success. 70% of businesses that segment their buyers effectively see higher conversion rates. By analyzing cultural preferences and purchasing behaviors, exporters can tailor their offerings to meet specific needs, enhancing customer loyalty and sales. Companies that align their marketing strategies with detailed buyer insights are 3 times more likely to enter new international markets successfully.

LEARNING OUTCOMES

• Basics on how, what, where, why to exports & how to start
• Exports Procedures and Documentation
• Understanding ICD/CFS /Port/ warehouse, Types of containers & loading/stuffing techniques
• How to find buyers for your export business?
• Costing pricing & using the right Inco terms
• Understanding Imports, Procedures and Letter of Credits
• Packaging & Palletisation technique
• Understanding the Role of shipping lines and LCL consolidators
• Basics on how to ship Dangerous Goods
• Importance of Logistics and Transportation
• How to choose the carrier for your export/import goods?
• How to save the cost & techniques used in international Trade?
• What you should know about Odd dimension goods and how they can be shipped by Air or Sea mode.
• Understanding Breakbulk & Bulk cargo and Vessel chartering

FOR WHOM

• Aspiring exporters
• Logistics & Supply Chain Professionals
• Entrepreneurs planning to start export business
• Students and professionals seeking career opportunities in EXIM

Programme Date: July 13 to 24, 2026
(Monday to Friday)

Time: 6.00 PM to 7.30 PM

Fees (Incl. 18% GST): INR 1500

Faculty: Ms. Manisha Thaker is President, Trialliance Global Solutions, EXIM Faculty, Corporate Trainer and Logistics Expert. Her notable achievements include: Gujarat Star Woman Awardee, Star Woman in Maritime – Samudra Manthan Awards, Logistics Expert for Chandrayaan-2 Mission, Recognized Among the 10 Most Aspiring Women in the Logistics Sector in India, Member, WISTA (Women’s International Shipping & Trading Association) and Advisory Council Member, Entrepreneurship Development Council of India.