SUMMARY
In today’s competitive export market, understanding buyer personas is crucial for success. 70% of businesses that segment their buyers effectively see higher conversion rates. By analyzing cultural preferences and purchasing behaviors, exporters can tailor their offerings to meet specific needs, enhancing customer loyalty and sales. Companies that align their marketing strategies with detailed buyer insights are 3 times more likely to enter new international markets successfully.

CONTENTS

• Defining buyer personas for international markets
• Understanding cultural nuances and purchasing behaviours
• Identifying pain points and motivations of global buyers
• Tailoring communication strategies for diverse buyer segments
• Tools and techniques for gathering buyer insights
• Case studies on successful persona-based export strategies
• Leveraging buyer data for better market entry and positioning

FOR WHOM
Business Owners, Marketing Managers, International Business Managers, Export Managers & Executives, Management Students & Faculties

Date: Jun-13, 2026
Mode: On Campus
Faculty: Mr. Chetan Bhojani
Timing: 2.00 PM to 5.00 PM
Fees (Incl. 18% GST): ₹500