Power of Negotiation in the Export Market

SUMMARY

In the global export environment, negotiation is one of the most powerful tools that determines whether a business earns profit or merely generates revenue. For exporters, even a 2–5% improvement in negotiated price or payment terms can significantly impact margins, especially when operating in competitive international markets with fluctuating costs and currency risks.

India’s MSME sector contributes nearly 45–50% of total exports, yet many businesses lose potential profits due to weak negotiation preparation, fear of losing buyers, or lack of strategic positioning. In today’s competitive trade ecosystem, strong negotiation skills are not optional – they are a core business capability that creates sustainable advantage in export markets.

CONTENTS

• Understanding Export Market
• Introduction to Negotiation in Exports
• Key Areas Where Negotiation Happens in Export Business
• Understanding Buyer Psychology
• Negotiation Strategies for Exporters
• Communication Skills in International Negotiation
• Building Long-Term Relationships Through Negotiation

FOR WHOM

Export Managers, Marketing Managers, Business Owners, Traders and Exporters, Faculties and Management Students

DATE & TIME : Saturday, March 21, 2026 | 10.00 AM to 1.00 PM

PROGRAMME FEE : Rs. 500/- (including 18% GST) (Lunch included)

FACULTY : Mr. Chetan Bhojani is Founder & CEO of Add Value Consultants, and a Global Business Management Expert with more than 26 years of experience. He is a regular Speaker on International Business and Global Business Management Practices.