Product–Market Matrix for Export Growth

SUMMARY
Successful international expansion is not simply about finding a product with demand or entering a large market. Sustainable export growth comes from identifying the right combination of products, markets, customers, competition, and market-entry opportunities. The Product–Market Matrix provides a structured framework to help businesses decide where to expand, what to sell, and how to prioritize their international growth opportunities.

CONTENTS

• Understanding the Product–Market Matrix for International Business
• Product–Country Fit: Evaluating Demand, Competition, Pricing & Market Potential
• Prioritizing & Evaluating Export Opportunities
• Case Studies & Practical Analysis
• Q&A Session

FOR WHOM
Entrepreneurs, Exporters, MSMEs, Start-up Founders, Export Managers, Product Managers, Business Development Professionals, International Business Students

Programme Date: September 23, 2026

Time: 10.00 AM to 1.00 PM

Fees (Incl. 18% GST): INR 500
(Lunch included)

Faculty: Ms. Nehal Tanna is Founder & Director at Tanimex International, International Business Expert & Consultant, PGDM and Alumni of World Trade Institute (Mumbai)