SUMMARY
In today’s globalized economy, export opportunities are expanding rapidly, but success depends on reaching the right buyers rather than simply reaching more buyers. With global trade continuing to grow, businesses that identify buyers with genuine demand and long-term potential are more likely to achieve sustainable export growth.

The buyer search process has also evolved significantly. Studies indicate that over 70% of B2B buyers begin their purchasing journey online, using digital platforms, websites, and professional networks to find suppliers. Therefore, exporters must adopt smart market research and targeted outreach strategies to connect with the right international buyers and convert opportunities into successful business relationships.

CONTENTS

• Understanding Your Ideal Buyer Profile
• Selecting the Right Export Markets
• Sources to Find International Buyers
• Building a Target Buyer Database
• Effective Buyer Outreach Strategies
• Buyer Verification & Qualification
• Follow-Up and Relationship Building

FOR WHOM
Business Owners, Marketing Managers, International Business Managers, Export Managers & Executives, Management Students & Faculties

Programme Date: July 11, 2026

Time: 10.00 AM to 1.00 PM

Fees (Incl. 18% GST): INR 500
(Lunch included)

Faculty: Mr. Chetan Bhojani is Founder & CEO of Add Value Consultants, and a Global Business Management Expert with more than 26 years of experience. He is a regular Speaker on International Business and Global
Business Management Practices.