AMA-Zydus Cadila Marketing Man of the Year Award
(Sponsored by Zydus Cadila Healthcare Ltd.)
Objectives:
To encourage and reward outstanding contributions in the field of marketing, AMA has instituted the Marketing Man of the Year Award. This annual award has been sponsored by Zydus Cadila Healthcare Ltd.
Eligibility:
- Any person employed in the field of marketing, in the decision making level, or responsible for marketing operations.
- He/she should be employed in organisation located in Gujarat.
Selection Criteria:
The selection will be made by a distinguished Panel of Judges on the overall contribution to the orgnization, and his/her role in achieving the growth and performance. Amongst other things the following criteria will be looked into by the selection panel.
- Years of experience
- The type and range of products and services dealt with
- Magnitude of effect on the market
- Difficulty in introduction and dissemination in the market
- Innovative practices, if any, adopted
- Other factors (Overall personality, Involvement in training and development, Extent of cross functional experience/expertise, Participation in public/institutional activities and programmes, publication and other activities of a public nature, overall contribution to the development of marketing in society.
Award Announcement and Presentation:
The Award will consist of a Trophy and Citation. Appropriate publicity will be given on the qualifying contributions and the individual receiving the Award, through mass media, including radio and television.
