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Description

Handbook for Young Aspirants to the Media and Advertising Industry

There are Number of Myths regarding the advertising & Media Industry prevailing in the minds of young aspirants. It is presumed that it is an industry filled with babes and booze, you find people with ponytails and tattoos, people moving around with cameras and shooting model celebrities. whereas nothing such actually prevails. This Handbook will emphasose on the correct and practical ingredients required beside basic qualification. It will give an overview of marketing communication not only from private sector but also from govt sector like defence