Introduction to Advertising, Sales Promotion and Public Relations

Description

The Internet explosion has not diluted the importance of traditional mass media.Internet is being integrated with advertisements, sales promotions, public relations and event-management all over the world.

Author : B. N. Dastoor

The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. There’s more complexity to each area. The book simplifies such complex subjects like aspects marketing and selling of advertising, sales promotion and public relation. In this book, Mr B N Dastoor introduces the reader to the exciting and complicated world of managing mass communication in a language that is both easy and enjoyable.