Introduction to Retail Marketing

Description

Author : B. N. Dastoor

Traditional retailing is increasingly being challenged by direct marketing channels that provide home shopping through internet and TV. Traditional retailers must learn to respond to this change in the retail environment. Retailers add value to products and ultimate consumers by serving as a critical link between both. Retailers, as well as trainers, will find this concise book very useful.

Retailing is vital to global economy. Most personal income is spent in retail stores. This book by B. N. Dastoor is an AMA initiative of publishing separate books on important aspects of marketing and selling.