SUMMARY

In today’s competitive global trade environment, acquiring international buyers is only half the battle – the real success lies in retaining them. Cross-border buyer retention goes beyond timely delivery and competitive pricing; it requires building trust, adapting to cultural expectations, and nurturing longterm partnerships. Businesses that invest in strong retention strategies not only secure recurring revenue but also position themselves as reliable partners in the eyes of global buyers.

In the export market, loyal buyers can contribute up to 60–70% of a company’s annual revenue through repeat orders and referrals. Furthermore, studies indicate that companies with strong international retention strategies experience up to 30% higher profit margins compared to those relying heavily on new customer acquisition.

CONTENTS

• Understanding customer retention and its impact
• Deliver consistent product quality and reliability
• Build trust through transparent interactions and fair practices
• Maintain regular follow-up mailers to keep global buyers engaged
• Personalize engagement considering cultural and regional preferences
• Celebrate buyer milestones to strengthen international relationships
• Involve buyers in Long-Term Partnership Approach
• Measuring Customer Retention
• Increasing Revenue and Profitability with increased customer Retention

FOR WHOM

Business Owners, Marketing Managers, Export Managers & Executives, Management Students & Faculties

DATE & TIME : Thursday, April 16, 2026 | 2.00 PM to 5.00 PM

PROGRAMME FEE : Rs. 500/- (including 18% GST)

FACULTY : Mr. Chetan Bhojani is Founder & CEO of Add Value Consultants, and a Global Business Management Expert with more than 25 years of experience. He is a regular Speaker on International Business and Global Business Management Practices.