SUMMARY
In 2026, geopolitical uncertainty has become a major factor influencing global trade. Rising trade tensions, regional conflicts, sanctions, and policy changes are reshaping export markets and supply chains worldwide. According to UNCTAD, global merchandise trade growth is expected to slow to 1.5–2.5% in 2026, highlighting the need for exporters to adapt to a more complex business environment.

In this changing landscape, successful exporters must go beyond traditional market approaches. Strategies such as market diversification, supply chain resilience, risk management, and leveraging new trade opportunities are becoming essential for sustaining growth and remaining competitive in international markets.

CONTENTS

• Understanding Export Business Environment
• Understanding Geopolitical Risks
• Impact on Export Markets and Demand
• Market Selection in Uncertain Times
• Market Diversification Strategies
• Alternative Sourcing and Market Development
• Emerging Opportunities Amid Global Shifts

FOR WHOM
Business Owners, Marketing Managers, International Business Managers, Export Managers & Executives, Management Students & Faculties

Programme Date: July 11, 2026

Time: 2.00 PM to 5.00 PM

Fees (Incl. 18% GST): INR 500

Faculty: Mr. Chetan Bhojani is Founder & CEO of Add Value Consultants, and a Global Business Management Expert with more than 26 years of experience. He is a regular Speaker on International Business and Global
Business Management Practices.