Course Overview

The Advanced Certificate Program in Artificial Intelligence for Business Managers is a comprehensive 10-week learning journey designed to equip professionals with practical, strategic, and ethical understanding of Artificial Intelligence in a business context. Through interactive lectures, live demonstrations, case discussions, and project-based learning, participants will explore AI tools, frameworks, and real-world applications across industries.

Program Description

This program blends AI fundamentals, business use cases, and strategic implementation. Participants will gain hands-on exposure to AI-enabled tools, understand machine learning basics, and evaluate AI’s role in customer experience, operations, marketing, finance, HR, healthcare and product innovation. The curriculum is crafted to ensure business managers without technical coding expertise can still effectively lead AI initiatives, assess vendor solutions, and integrate AI into business strategies responsibly.

Course Structure: Please refer to the brochure for the detailed course structure.

Pedagogy: The faculty will adopt an interactive teaching approach, incorporating lectures, PowerPoint presentations, case studies, and participant-led presentations.

Mode of Delivery: (On-Campus and Live Virtual Classes for Outstation Participants). This specially curated program is delivered through classroom-based learning, and a minimum of 75% attendance is mandatory to be eligible for the certificate. Online access is provided only to outstation participants.

Duration: 10 Weeks

Program Starts: Friday, August 7, 2026

Timing: 7:30 AM to 9:00 AM (Morning)

Days: Every Friday and Saturday

Venue: Ahmedabad Management Association, Vastrapur, Ahmedabad

Faculty: The course will be delivered by expert faculty members.

Who Should Attend

This program equips leaders and executives with the strategic vision, AI literacy, and managerial skills to drive AI adoption and create measurable business impact – without requiring deep coding expertise.

Admission Criteria & Procedure

1) Complete and submit the application form

2) Confirm your seat by making the fee payment

Program Fee: INR 8,000/- + 18% GST

(Please note: Fees once paid are non-refundable under any circumstances)

Certification: Upon successful completion of the program, participants will receive a certification from AMA.

Library Facility

The AMA Library offers an extensive collection of over 18,500 plus books, 95 journals and magazines and nearly 11,000 Newspaper clippings on various management-related subjects. AMA subscribes to 14 newspapers and maintains newspaper clippings on 115 subjects. A special corner of the Library is dedicated to International Business, which includes trade directories, databases, books and articles. Reference books, directories, and e-magazines are also offered to the users and members. The Knowledge Resource Centre at the Library provides updated industry data, economic indicators, foreign trade updates and other such information to Diploma students, researchers and faculty members. The Library is also well-equipped with computer systems comprising of updated software and provides global connectivity through internet facilities. Participants may access the library free of cost. However, those wishing to borrow books must pay a refundable caution deposit of ₹1,000/-. Upon receipt of the deposit, a Library Card will be issued, allowing participants to borrow two books for up to one month.

Library Timings:

• Monday to Saturday: 10:00 AM – 8:00 PM
• Sunday: 10:00 AM – 4:00 PM

Contact Details:

Ahmedabad Management Association,
ATIRA Campus, Dr. Vikram Sarabhai Marg,
Ahmedabad 380 015, Phone: 079-26308601-06
Mobile: 8799552629
E-mail: ama@amaindia.org
Website: www.amaindia.org