Overview

The sports management industry in India is poised for significant growth, driven by increasing investments in sports infrastructure, the rise of professional leagues (like IPL, ISL, Pro Kabaddi), and greater awareness of sports as a career. With government initiatives such as Khelo India and growing corporate sponsorships, there is a rising demand for skilled professionals in areas like event management, marketing, analytics, talent scouting, and sports law. As India aspires to become a global sporting powerhouse, sports management offers exciting opportunities for those looking to shape the future of sports both on and off the field. The program is designed to provide aspiring professionals and enthusiasts with a comprehensive understanding of the sports industry, combining academic insights with real-world perspectives from experienced faculty members of TransStadia University.

Program Description

The Advanced Certificate Program in Sports Management is a 10 week Hybrid program designed to introduce learners to the core areas of the sports industry, including marketing, event management, analytics, finance, and leadership. It combines expert-led content, case studies, and interactive discussions, with a capstone project offered for live learners.

Program Structure:

Week 1: Introduction to Sports Management

Week 2: Sports Marketing & Fan Engagement

Week 3: Sports Event & Operations Management

Week 4: Sports Analytics & Performance Metrics

Week 5: Leadership & Ethics in Sports

Week 6: Sports Business, Finance & Legal Aspects

Week 7: Expert Faculty Session & Case Study

Week 8: Optimizing Athlete Performance: Nutrition, Fitness & Mentorship Dynamics

Week 9: Visit to Sports Facility at TransStadia University & other professional arenas

Week 10: Capstone Project

Evaluation: Peer review

Pedagogy: The faculty will adopt an interactive teaching approach, incorporating lectures, PowerPoint presentations, case studies, visit to sports arenas and participant-led presentations.

Mode of Delivery: (On-Campus and Live Virtual Classes for Outstation Participants). This specially curated program is delivered through classroom-based learning, and a minimum of 75% attendance is mandatory to be eligible for the certificate. Online access is provided only to outstation participants.

Duration: 10 Weeks
Timing: 8:00 AM to 9:30 AM (Morning)
Days: Every Friday and Saturday

Venue: Ahmedabad Management Association, Vastrapur, Ahmedabad

Who Should Join?

The course is designed for students, professionals, agencies, and individuals who wish to pursue a career in or around the field of sports management.

About the Faculty: The course will be delivered by expert faculty members from TransStadia University.

Admission Criteria & Procedure

• Complete and submit the application form
• Confirm your seat by making the fee payment

Program Fee: INR 8,000/- + 18% GST
(Please note: Fees once paid are non-refundable under any circumstances)

Certification: Upon successful completion of the program, participants will receive a joint certification from AMA and TransStadia University.

Library Facility

The AMA Library offers an extensive collection of over 18,500 plus books, 95 journals and magazines and nearly 11,000 Newspaper clippings on various management-related subjects. AMA subscribes to 14 newspapers and maintains newspaper clippings on 115 subjects. A special corner of the Library is dedicated to International Business, which includes trade directories, databases, books and articles. Reference books, directories, and e-magazines are also offered to the users and members. The Knowledge Resource Centre at the Library provides updated industry data, economic indicators, foreign trade updates and other such information to Diploma students, researchers and faculty members. The Library is also well-equipped with computer systems comprising of updated software and provides global connectivity through internet facilities. Participants may access the library free of cost. However, those wishing to borrow books must pay a refundable caution deposit of ₹1,000/-. Upon receipt of the deposit, a Library Card will be issued, allowing participants to borrow two books for up to one month.

Library Timings:

• Monday to Saturday: 10:00 AM – 8:00 PM
• Sunday: 10:00 AM – 4:00 PM

Contact Details:

Ahmedabad Management Association,
ATIRA Campus, Dr. Vikram Sarabhai Marg,
Ahmedabad 380 015, Phone: 079-26308601-06
Mobile: 8799552629
E-mail: deepak@amaindia.org
Website: www.amaindia.org